Shai Gilgeous-Alexander’s Secret Business

Shai Gilgeous-Alexander not only shines on the court with the Oklahoma City Thunder, he is also considered one of the most stylish players in the NBA. The guard has walked in events like Paris Fashion Week and the MET Gala, and regularly shows off outfits that make him a trendsetter in the famous pregame “tunnel walk.”

In a recent appearance on Nardwuar’s YouTube channel, SGA revealed what he does with all the designer clothes he accumulates: he organizes a kind of “garage sale” at the start of each season where his own teammates can buy his items. He explained that he has been doing it for a couple of years, calling it “the SGA garage sale,” where teammates come, shop, and he keeps the prices low.

Beyond his style, Gilgeous-Alexander has earned a reputation as a great teammate. After winning the league’s MVP award, he gifted every Thunder player a package that included iPhones, Beats by Dre headphones, a customized Canada Goose jacket, and Rolex watches. Even when he won Finals MVP, he made sure to credit Jalen Williams as a fundamental part of his success.

He brings the same approach to fashion. For SGA, his teammates should also look good in front of the cameras. That’s why, in addition to offering them designer clothes at accessible prices, he gives them style advice. He said he doesn’t want to come across as if they’re his kids when it comes to fashion, but he likes to show them what to do and what not to do.

Gilgeous-Alexander’s influence in fashion has not gone unnoticed. He was named Michelob ULTRA Style of the Year 2025, confirming his status as the league’s top trendsetter. And while last season he averaged 6.4 assists per game… the highest of his career, he was also “assisting” his teammates with clothing and style tips.

With this mix of on-court talent and off-court charisma, Shai has shown he can be an MVP in every sense: dominating with the ball, sharing his success, and setting trends as basketball’s most stylish figure today.