Cricket

Vivo won’t be part of IPL title sponsors this year – BCCI

 

The BCCI has announced the suspension of the IPL title sponsorship deal with Chinese mobile phone company Vivo.

This means that the Chinese outfit won’t be part of sponsors for the governing body’s upcoming edition of events following soaring Sino-India diplomatic tensions.

The BCCI announced in a one-line statement without giving any details, saying Vivo will not be associated with the IPL this year.

The company, also in its statement, said its association with the Chinese firm is currently on hold.

Vivo, in 2018 signed the IPL title sponsorship rights agreement with BCCI. The deal was to last for five years from 2018 to 2022 for a reported sum of Rs 2190 crore. The governing body was realizing approximately Rs 440 crore per annum from it.

According to reports, the two parties are planning to get a new three-year deal starting 2021 on revised terms.

However, a top BCCI official said this might not be due to the current political tension between the two countries. This began after the violent face-off between the Indian and Chinese troops in eastern Ladakh, which resulted in the deaths of about 20 Indian soldiers. China also suffered some unspecified number of casualties.

This has led to several calls for the boycott of Chinese companies and products.

With this new development, the BCCI that already has several Indian companies queuing up will likely float a tender for new IPL title sponsors.

The 13th India Premier League starts on September 19 in the UAE. The competition was forced out of India due to the rising COVID-19 cases.

It could be noted that the new development concerning the Chinese company’s sponsorship deal is in stark contrast to the outcome of Sunday’s IPL’s Governing Council meeting. The council had decided to keep Vivo, along with all other sponsors on board.

 

Written by: Oladipupo Mojeed

About the Author


Written by DafaNews

DafaNews brings you the most highlighted news in the world of Sports. It serves you up-to-date matches, scores, live streams, fantasy games and quizzes. Our news covers India's prestigious leagues and events – Premier League, Pro Kabbadi League, Cricket World Cup and many more. Follow DafaNews on Facebook, Instagram, Twitter,Telegram and Youtube for more updates.

Related Post
Share
Published by
DafaNews

Recent Posts

India End Sudirman Cup Campaign with Consolation Win Over England

India concluded their BWF Sudirman Cup 2024 campaign on a positive note with a 3-2… Read More

May 2, 2025

Suryakumar Yadav Shines as MI Crush RR to Claim Top Spot in IPL 2025 Table

Mumbai Indians surged to the top of the IPL 2025 points table with a commanding… Read More

May 2, 2025

India U-19 Coach Bibiano Fernandes Rallies Support Ahead of Historic SAFF Championship in Arunachal Pradesh

With Arunachal Pradesh preparing to host its first-ever international football tournament, excitement is building as… Read More

May 2, 2025

Man United can’t take Europa League final place for granted, says Ruben Amorim

Manchester United head coach Ruben Amorim said his team can’t take Europa League final place… Read More

May 2, 2025

Marcus Thuram feels Lamine Yamal not best in world, says Kylian Mbappe is ahead of Spaniard

Inter Milan forward Marcus Thuram reckons Barcelona’s young sensation Lamine Yamal is not the best… Read More

May 2, 2025

Ange Postecoglou backs ‘outstanding’ Tottenham to reach Europa League final

Tottenham Hotspur manager Ange Postecoglou has put his weight behind his team to reach the… Read More

May 2, 2025